A very new approach to Olympic logo. And a typographic/graffiti approach. But I am not very sure it’s the right approach! Whatever I say is not important!!! The most important is the Committe spokesperson Lord Sebastian Coe says: “London 2012 will be everyone’s Games. This is the vision at the very heart of our brand. It will define the venues we build and the Games we hold, and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved."…that matters… link